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Endeavor opening this weekend

Carmel City Center’s new women’s clothing boutique, Endeavor, will have its Grand Opening on Saturday, April 23. Everyone is welcome to stop by between 11 a.m. and 7 p.m. to shop the latest trends and must-have styles in women’s fashion geared toward college students, busy moms and working women. Visitors can stop by the store and register to win a $25 gift certificate during the Grand Opening on April 23. Endeavor will be open Tuesday and Wednesday 11 a.m. to 6 p.m. and Thursday through Saturday, 11 a.m. to 7 p.m. “The urban environment at The Nash at Carmel City Center provides the perfect location for Endeavor. With convenient access from Rangeline Road and the Monon Trail, along with all of the community events, I am excited to be among the businesses here,” said owner Melissa Butrum.

Endeavor offers affordable clothing including graphic tees, dresses, denim and sweaters as well as footwear, accessories and a curvy section with sizes ranging from XL-3X. Prices range from $20 to $100. “I want to offer women a welcoming, relaxed environment to pop by and shop for fun, every day clothing items and accessories at an affordable price point,” said Butrum.

Endeavor Boutique is located in The Nash at 846 Rangeline Road just south of Carmel City Center. Surface parking is available in front of the Nash along Rangeline Road and behind the building to the west. Additional parking, located just north of The Nash (accessible from Rangeline Road), is also available at Carmel City Center.

About Melissa Butrum Melissa Butrum, owner, is a mother, wife and local Carmel resident. Melissa has been in the fashion industry, representing a men’s fashion line for 11 years. After traveling the Midwest and visiting many boutique shops, Melissa is ready to launch Endeavor. About Carmel City Center Carmel City Center is a one million square foot, $300 million, mixed-use development located in the heart of Carmel, Indiana. A destination like no other in central Indiana, the project offers the appeal of a neighborhood and the vibrancy of a downtown. Carmel City Center features luxurious residences, specialty retail and restaurants and premier office space. Phase One includes 62,427 square feet of commercial space. The following restaurants, retailers and offices are currently open in Carmel City Center: 14 Districts Weekend, Addendum, Bath Junkie, beauty + grace, Bike Line, Blue Bar, Brides of Carmel, Carmel Tailoring & Alterations, CenterBridge Partners, L.P., Century 21 Rasmussen, Christopher Scott Homes, Daphney Allen Skin Care, divvy, Eggshell Bistro, Fishman Fine Jewelers, Guardian Wells, House of Z, Hubbard & Cravens, InCycle, IndyFit, J.Benzal, Langton’s Irish Pub, Matt the Miller’s Tavern, Polleo Systems, Pure Concepts Salon, Silver Door Boutique Spa, Stratice Healthcare, The Yoga Studio and WestBridge Investments. Pedcor is also in various stages of lease negotiations with other restaurant, retail and service concepts. The apartment units in the Residences of Carmel City Center opened in summer 2010. The penthouse condominiums are 93 percent committed. Law firm Drewry Simmons Vornehm occupies 16,500 square feet of office space in Carmel City Center. Future phases of Carmel City Center include additional residential and commercial space as well as a boutique hotel. Carmel City Center is the location for The Center for the Performing Arts, which includes a 1,600 seat world-class concert hall named “The Palladium,” a 500-seat theater named “The Tarkington” and a 200-seat black box theater. The Center Green in Carmel City Center is also the home of the Carmel Farmers Market. This pedestrian-based master plan development is located at the southwest corner of Range Line Road and City Center Drive (126th Street). The Monon Greenway runs directly through the project. Carmel City Center was developed as a public/private partnership between the City of Carmel, Pedcor City Center Development Company and numerous developers. About The Nash The Nash, a three-story, $10 million mixed-use building, is just south of Phase I of City Center on the west side of Range Line Road. It contains 30 one, two and three bedroom apartments on the second and third floors and 8,000 square feet of commercial space at street level. Graeter’s Ice Cream is now open, which occupies the space on the south end of the building. For more information, please visit

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